Two hunters walking in a field, one carries a rifle the other carries two cameras. They are producing authentic hunting content.

ROBIN
MAAS

I help hunting and outdoor brands turn products into credible content – from photo and video production to ongoing brand communication.

LET'S WORK TOGETHER

EXPERTISE

Social Media & Brand Communication

Photo & Video Production

Product Launches & Campaigns

Product Testing & Communication

Strategic content production and brand communication tailored for the hunting and outdoor industry.

High-end photography and video production built around real products, real environments and real use.

From product introductions to larger campaigns: concept, content and rollout from one source.

Product testing, editorial content and authentic storytelling built around real-world use and genuine product expertise.

Selected Work

HIKMICRO

Social Media · Content Production · Campaigns

Ongoing content production and social media communication for the DACH market.
Photography, video, product launches and campaign content built around real-world hunting applications.

A rifle scope with a HIKMICRO THUNDER 3.0 thermal clip-on device photographed in dawn.

A hunter with a rifle on shooting sticks looking through HIKMICRO HABROK PRO digital multi-spectrum binoculars.

A hunter with a rifle on shooting sticks using the HIKMICRO THUNDER 3.0 thermal clip-on device for night hunting.

ROEDALE

Social Media · Content Production · Brand Communication

Long-term brand communication and product content focused on technical products, authentic field use and strong visual storytelling.

A hunter wearing camo clothing, carrying a Bergara BA13TD rifle with a ROEDALE silencer.

A hunter with a rifle on shooting sticks, looking through a thermal imaging device. A ROEDALE silencer is present in the foreground.

A hunter in high-vis orange on a tree stand during a driven hunt, aiming a rifle with a ROEDALE silencer.

A hunter with a rifle on shooting sticks in a wheat field. The rifle is equipped with a Roedale silencer.

GEARTESTER

Social Media · Photography · Video · Product Content · Editorial Content

Editorial and commercial content production for Geartester, from product testing and photography to international hunting events.
The X-Days South Africa project combined field testing, hunting and authentic brand storytelling in real-world conditions.

Hunter carrying Blaser hunting gear on dirt path in south Africa with giraffes in the background.

A female hunter with a Blaser R8 rifle in the south african sunset.

Hunter walking through a field for hunting marketing

Hunting Photographer capturing authentic hunting content.

ABOUT

Industry knowledge meets professional content production.

I combine professional content production and marketing with first-hand experience in the hunting and outdoor industry. This allows me to understand products, brands and their audiences and turn that understanding into communication that feels credible rather than constructed.

My work ranges from individual photo and video productions to long-term social media management, product launches and integrated brand communication.